I shall continue my 10 Commandments of Blogging Series
#1 Pick the Platform
#2 Win the Name Game
#3 Find Your True Colors
If you aim at nothing, you hit your target everytime. I have observed that, generally speaking, there are 3 types of posts in the world of blogging. I refer to them as P.R.S. posts: PERSONAL UPDATE, READ & REACT, and SEARCH WORTHY. Each type of posts targets a different audience. Let me illustrate with a fancy graphic:
AIM #1 PERSONAL UPDATE
Most blogs are simply personal updates. There's nothing wrong with that, but the Blogger should be aware that this is the smallest target. You'll attract some family and friends. Only so many people really care how we are doing.
AIM #2 READ & REACT
A bigger aim is the 'Read & React' style of blog in which you write something that elicits a response. Sometimes the reaction will be via comment (preferred by most). But if you make people think, they'll find their way back to your blog even if they don't often comment. You'll still get your friends and family, but you'll add thinkers to your readership.
AIM #3 SEARCH WORTHY
Is there anything on your blog that people would google for? If not, don't expect to gain a vast readership. You have to blog about things people are talking about if you want them to make your blog a regular stop. I use another P.R.S. to describe those subject areas (politics & pop-culture, religion, and sex). If you hit all 3 targets, your readership will go as high as your quality and exposure.